We are the wild ones, passionate about creating rebellious yarns on our own terms. We don't compromise on principles or style, we don't adhere to social media algorithms (you won't find us on there anymore), we don't give a fuck about who or what is popular in knitting and crochet and we turn down awards.
Our people are like you, rebellious, cheeky, on-the-nose, passionate about colour and desire the freedom to just be yourself.
Hugely influenced by metal and punk music, fashion heroes Alexander McQueen and Vivienne Westwood, tech and sneaker culture.
The Countess is accompanied by Blazin'Squad, and we're powered by loud music, doughnuts and self-expression. Established in 2011. Shit, that's TEN YEARS!
KNIT WHO YOU WANT TO BE
Because this particular apocalypse is fucking exhausting and nobody should feel the need to stitch-solation if they don't want to. Have you seen the state of it out there? We have to stay two metres away from other people in person and people on the internet can't stop SCREECHING! Pour yourself a vodka and join us in here instead. The only screeching we're doing is "oooooh look at that FO!"
Share your yarn acquisitions, projects or just chat. You do not even need to be a consumer of our yarns. Some of my favourite emails over the years have been "Your colours aren't my cup of tea but I love what you do." If that's you, come on in too.
Our moderation team is paid (no free labour here, thanks. Appreciate the arts, yo!) to help ensure a welcoming place.
Everybody is welcome as long as you welcome everybody - it is really that simple.
Yarn Cartel - we've archived our Facebook group and moved over to a private ground within Underground. This is a group for paying members of our yarn subscription club and is invite-only.
Book Club - our themed book club kicked off in January 2021 with the theme "Book I've always wanted to read or re-read." My concentration is borked so we're all doing a metaphorical hand squeeze to cheer us through books.
KALs / CALs - knitalongs and crochetalongs. -Alongs in general.
The Underground Playbook - look. This place doesn't work like mainstream social media. You choose the content you see. Scary, right? I mean, we're not used to this anymore. We're used to the passivity of sitting back and looking at what content Zuckbot and Bezos throw at us. We've written a Playbook to guide you through Underground so it's not as scary as a tangled skein of yarn.
We also have more plans for groups and courses too.
Underground is a part of our business model at Countess Ablaze and we will at times talk about our yarns as we are a commercial business. However, there is never any requirement to be a paying customer of ours and we welcome you with your passion for fibre arts.